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Invisible Children releases the sequel to Kony 2012

posted 5 Apr 2012, 08:05 by Mpelembe   [ updated 5 Apr 2012, 09:19 ]

Invisible Children releases the followup to its Kony 2012 campaign.


The campaign to capture Joseph Kony rages on with the release of a sequel to Kony 2012 by Invisible Children.

Noticeably absent from the second video is Invisible Children co-founder Jason Russell, who is the narrator of the first video, and was considered the face of the movement. Last month Russell was diagnosed with a brief psychotic break after her was found nude on a public street in San Diego. Video posted online showed Russell pacing back and forth, pounding the ground with his fist and talking to himself.

'Kony 2012 Part II - Beyond Famous' is narrated by the foundation's CEO, Ben Keesey and documents the developments made since the success of the first video. In addition to highlighting the need for the capture of Kony, testimonies from those who have recently escaped from Kony's control is featured. The video also outlines the organization's comprehensive approach to continuing its mission, listing civilian protection, peaceful surrender and rehabilitation and reconstruction as the three steps.

At the end of 'Beyond Famous' information about the April 20th Cover the Night global event is detailed. Invisible Children is using the Cover the Night event as a way to continue to spread the message about Kony.

The first video, Kony 2012, became the most watched viral video of all time just six days after its release. It had over 112 million views between the original Youtube posting and re-postings on more than 750 other internet sites. As of now the original clip posted on Youtube has on its own, had nearly 87 million views.