Post date: Aug 19, 2013 6:27:33 PM
Beyonce talks about the importance of World Humanitarian Day with the Kid President.
(SOULPANCAKE) - The United Nations (U.N.) unveiled a social media campaign on Monday (August 19) during World Humanitarian Day, the organization's annual day to remember aid workers who have died while in the field and to promote humanitarian aid.
The U.N. is turning to social media to raise money for, and awareness of, humanitarian crises that have fallen off the global agenda, according to U.N. Undersecretary-General Valerie Amos.Under the slogan "The World Needs More," the campaign has partnered with celebrities and corporations to raise funds on social networks such as Twitter.
Entertainers working with the program will tweet words like "strength," "love" or "humanity," and a corporate sponsor will donate $1 to a U.N. humanitarian fund for every retweet.
Those participating include American pop singer Beyonce, Indian film actorAmitabh Bachchan, Brazilian novelist Paulo Coelho and American comedian Kid President.
As part of World Humanitarian Day, 10-year-old Robby Novak, also known as Kid President, interviewed Beyonce.
During the conversation, Beyonce said the world needs more strength.
The U.N. General Assembly in 2008 declared Aug. 19 World Humanitarian Day as a way to mark the 22 U.N. and aid agency workers, including Special Representative of the Secretary-General to Iraq, Sergio Vieira de Mello, who died during a 2003 bombing of the organization's Baghdad headquarters.